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Sleep Test: In Search Of The Best Mattress In A Box

Sleep Test: In Search Of The Best Mattress In A Box

If, in the last six months, you have done any of the following—scrolled through Facebook or Instagram, commuted via subway, listened to a podcast, or just opened your eyes and been mildly aware of your surroundings—you have probably seen an ad for a mattress startup. They are everywhere. In a 2008 piece for the New Yorker, Malcolm Gladwell discussed the phenomenon of multiple people coming up with the same idea at the same time. Alexander Graham Bell and Elisha Gray filed patent notices for the invention of the telephone on the same day. Charles Darwin and Alfred Russel Wallace are both credited with discovering evolution. Something similar seems to be afoot with foam mattresses that can be vacuum sealed and shrunk down to fit into a box slightly taller than an outdoor garbage can. Over the last couple years, a handful of companies have launched with similar products. They all offer mattresses direct to consumers, thus eliminating the need to deal with sleazy mattress…