The Brutal, Brilliant In-game Ads of 'Deus Ex: Mankind Divided'

The Brutal, Brilliant In-game Ads of ‘Deus Ex: Mankind Divided’

If you want a sense of what goes on in the minds of the people who live in the world of Deus Ex: Mankind Divided, take a look at their movie posters. Like the real-life Hollywood, the film industry within Deus Ex reflects the zeitgeist of its world—in this case, a near-future dystopia in which players take on the role of Adam Jensen, an Interpol agent who spends his time trying to unravel a terrorist attack while getting into gunfights, sneaking around enemy bases and thrashing bad guys. In this world, technology allows people to enhance or “augment” their bodies through replacement limbs or organs or computer chips in their brains. After an accident in the last game, Jensen was decked out with all kinds of military grade enhancements, turning him into something of a superman. Popular culture in Deus Ex: Mankind Divided reflects this techno reality, and the anxieties that come with it. The movies set in this world are about people hanging out with robots, people who are…