Earlier this week, Toys ‘R’ Us pulled from its shelves a miniature plastic likeness of “Breaking Bad’s” Heisenberg—Walter White’s meth-dealing alter ego—after a Floridian mom got more than 2,000 people to sign a petition for removal.
The woman maintains that selling a doll that holds a gun and comes with a sack of cash and a bag of meth is a dangerous deviation from the toy store’s “family friendly values.”
“While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters,” she wrote.
This really pissed off Aaron Paul.
Paul, who played Jesse Pinkman in the extremely popular show, took to Twitter to contest Toys ‘R’ Us’s decision.
Wait, so @ToysRUs pulled all of the Breaking Bad figures from their shelves and still sells Barbie? Hmmmm…I wonder what is more damaging?— Aaron Paul (@aaronpaul_8) October 23, 2014
And what about all of the violent video games you sell @ToysRUs ? Do you still sell those? Florida mom really messed it up for everyone.— Aaron Paul (@aaronpaul_8) October 23, 2014
Many have rallied around the actor’s assertion that the massive toy corporation’s decision to remove Heisenberg from its stock was a hypocritical one. It sparked a countering petition to keep “Breaking Bad” and other adult collector figures on Toys ‘R’ Us shelves.
As of Friday afternoon, more than 35,000 people had signed the petition.
Brian Cranston, who played Heisenberg/Walter White, also commented via Twitter, though he took a decidedly more humorous take than Paul.
“Florida mom petitions against Toys ‘R Us over Breaking Bad action figures.” I’m so mad, I’m burning my Florida Mom action figure in protest— Bryan Cranston (@BryanCranston) October 20, 2014
Toys R Us puts Breaking Bad toys on 'indefinite sabbatical.’ Word on the street is that they were sent to Belize. Nicely played Florida Mom.— Bryan Cranston (@BryanCranston) October 22, 2014