Adam Sandler just signed a four-picture deal with Netflix, and, whether or not you’re a big fan of Sandler’s often juvenile antics, here’s why viewers should all be thrilled: According to Netflix chief content officer Ted Sarandos, the deal was struck because Sandler’s films consistently perform well on the streaming service, with fans often queueing up his movies multiple times. As part of its new and aggressive original content strategies, Netflix is now officially in the business of producing original films that will bypass most theaters, and the partnership with Sandler shows that the forward-thinking service is actually listening to its customer base.
Certainly, this kind of arrangement won’t be an everyday occurrence — handing out multi-picture deals will get costly. But the upshot is that, if enough people are clicking and streaming material from your favorite director or star, Netflix may consider signing off on new vehicles for said director or star, bypassing the clunky, sluggish studio system. It feels like voting without the electoral college. And, you get to watch the movies in your home, which is starting to seem more and more like a cheap, inexpensive blessing.
To be clear: We are not excited at the prospect of more Adam Sandler, we are excited at what Netflix giving us more Adam Sandler means.
(via The Hollywood Reporter)