Nike caused a stir recently when it presented Michael J. Fox with Nike Mag sneakers that had a functional power lacing system, similar to those originally seen in the 19TK movie Back To The Future 2. But rival Adidas is getting rid of laces altogether.
On the new Ace 16+ GTI soccer cleats which come out in 2016, Adidas went with a completely laceless design. The upper is made from Adidas’s Primeknit technology and the top of the foot is wrapped securely with a sock-like material that is built to give players more control of the ball when they dribble, pass, and shoot.
Adidas presented the cleats to Arsenal’s Mesut Özil, FC Barcelona’s Ivan Rakitić and Chelsea’s Oscar Emboaba, who proclaimed them “the boots of the future.”
If that’s the case, it will also force a change in the terminology we use to talk about sports. The standard “lacing them up” could be replaced by “slipping them on.” Although that definitely doesn’t have the same ring to it.