These days, most of the news around Adidas revolves around the latest Yeezy release from Kanye West. But its latest sneaker could be far more beneficial to the planet than anything The Life Of Pablo rapper creates, though good luck getting Kanye to admit that.
To celebrate World Oceans Day, Adidas and Parley created a running shoe that incorporates plastic garbage collected in the Maldives and illegal fishing nets gathered by Sea Shepard. The materials were upcycled to create the upper using Adidas’s Tailored Fibre Technology, which allows the brand to make sneakers custom-made to the needs of individual athletes.
Adidas first revealed a prototype of the sneaker last year, and now it is making a very limited amount available to the public. Only 50 pairs of the sneaker are being released and the only way to obtain them is by creating an Instagram video that shows how you pledge to avoid using single-use plastic items like water bottles.
For its part, Adidas recently announced that it would phase out the use of plastic bags in its retail stores and has stopped making plastic water bottles available in its cafeterias.
Making 50 sneakers out of upcycled plastic waste certainly isn’t going to solve the problem—there are islands of plastic garbage moving around our oceans that are twice the size of Texas—but it can help raise awareness and do more than pay off Kanye’s $53 million debt. It doesn’t hurt that the shoes look really cool.