Normally, I am in favor of deep frying just about anything. Chicken? Obviously. Bacon? Why not. Oreos? Hell, yes. But in each of those instances, the deep frying is in service of making something already delicious even deliciouser.

That was not the case for YouTube personality NameBranClothing. NameBran, whose real name is Branden Wiebe, decided to take a pair of Adidas Yeezy Boost 350 sneakers and dip them in a fryolator just because he thought they would look good in the background of his YouTube videos. “That’s so much doper to me than wearing them on my feet,” NameBran says.

In the video, NameBran rides a hoverboard, chugs cheap booze, and fumbles his way through making a batter for his Oxford tan Yeezys, the same style of sneakers that people have been known to trade a kidney for.

Let’s just hope this trend doesn’t catch on and become the new dipping sneakers in paint.

Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada.