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Colorado Alcohol Sales Actually Increased After Pot Legalization

Colorado Alcohol Sales Actually Increased After Pot Legalization: By Flickr user Elvert Barnes.

By Flickr user Elvert Barnes.

In the run up to Colorado’s historic legalization of marijuana, the alcohol industry feared that decriminalized weed might cut into its profits. However, those fears have yet to materialize. In fact, the state’s alcohol excise tax revenue grew 2.1 percent last year, according to The Guardian.

“It’s really turned out to be a non-issue,” said Justin Martz, who runs a liquor store in Denver. “If anything it’s kind of helped us. A high tide lifts all boats.”

I see what you did there, Justin Martz!

According to Martz, his business (Mr B’s Wine & Spirits) has seen a large boost from pot tourism. In fact, his store receives so much foot traffic from travelers looking for weed that he keeps coupons from a local dispensary behind the counter.

"We’ve just seen phenomenal growth,” Martz said.

Bryan Simpson, spokesman for the New Belgium Brewery, agreed with Martz sentiment, and claimed that legalization of weed has had “no demonstrable impact at all in terms of sales.”

“There’s definitely some crossover in the two communities of beer drinkers and "herb enjoyers,” Simpson said. “But I don’t think people are doubling down in one category or the other.“

Of course it remains to be seen what long-term effect legalized pot will have on the alcohol industry. After all, kids coming of age in a world with decriminalized and destigmatized marijuana might develop very different tastes when it comes to recreational (legal) drug use. But for now, both alcohol and pot seem to be enjoying a symbiotic relationship.

(Source: The Guardian)

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