IMG model Rose Bertram has worked with H&M and L’Oréal, and she was one of Sport’s Illustrated’s Swimsuit Issue Rookies in 2015, but now she’s modeling her own designs. Bertram is launching a lingerie company, Le Cocon Doux, and she has several things going for her—she has the perfect body to show off her products, and she also has lots of hot friends who can help her promote the brand. Yesterday, Instagram star Alexis Ren (who is also starting a clothing company) posted two hot selfies in Le Cocon Doux lingerie to congratulate Bertram on the new business venture:

@rose_bertram so proud of you for creating @lecocondouxlingerie

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Le Cocon Doux’s official Instagram features several gorgeous photos of Bertram. She shows off the lingerie and her own stunning bod:

"Think sexy. Be sexy. 💥 #lecocondoux #lingerie #newbrand #soononline

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"We all have a wonder woman inside us"🔥 #lecocondoux #lingerie #newbrand #soononline

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"Oh baby, it’s a wild world"🔥 •collection soon available online• Stay tuned girls!✨ #lecocondoux #lingerie #comingsoon

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"Lingerie sets the mood for the day"⚡️ Our Isabelle body on babe Rose! #lecocondoux #lingerie #comingsoon

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Other famous models who regularly wear their own brands include Alessandra Ambrosio, who has her own swimwear line, Elizabeth Hurley, who sells beachwear—including bikinis, and Heidi Klum, who has a lingerie line.