Aside from the second season of True Detective*, nothing is more disappointing than arriving at McDonald’s just after they’ve stopped serving breakfast. But according to a report in the Wall Street Journal, that type of disappointment might soon be a thing of the past.
Currently, McDonald’s restaurants stop serving breakfast at 10:30 a.m., which is way too early for alcoholics and the chronically unemployed. But after testing out an all-day breakfast menu at select locations, the company could expand the option as early as October.
Breakfast currently accounts for 25 percent of McDonald’s domestic sales. Executives hope that an all-day menu will reverse recent drops in revenue.
“They have a lot to do and it’s going to take time and money,” Peter Saleh, an analyst at Telsey Advisory Group, told Bloomberg. “It’s not an overnight fix.”
Perhaps it’s just anecdotal, but if McDonald’s does offer Bacon, Egg & Cheese Biscuits around the clock, the amount I spend at the restaurant should rise by about 7,000,000,000 percent. I’m not sure if Mr. Saleh accounted for that increase.
*In all fairness, last week’s episode was pretty good.