Amazon has launched a new video for its planned Prime Air drone delivery service. The ad, which features former Top Gear host Jeremy Clarkson, shows how the company hopes to revolutionize the way its products are shipped in the not-too-distant future:

Of course, as TechCrunch points out, considering the Prime Air service is still years away, this video is little more than a well-timed publicity stunt designed to draw attention to Amazon’s conventional shipping methods (as well as Clarkson’s new show on Amazon Prime). Regardless, I’d be lying if I said it didn’t look really impressive.

(Source: TechCrunch)