Clowns are scary. Cults are scary. So it makes perfect sense that Ryan Murphy decided to combine the two for the seventh season of American Horror Story. After a week of clues, Murphy finally revealed that the title of the latest installment will be Cult. The announcement happened Thursday night at Comic-Con, where a giant video projection doubled as an invitation to join a mysterious—you guessed it-cult. A similar video appeared on the show’s official website shortly after.

So what do we know about the season beyond the title? Not much, really. Murphy previously teased that Twisty the Clown, one of the show’s most iconic (and bone-chilling) villains would return. Now we’ve gotten a look at just how clown-centric this season will be.

He’s Baaaaaack

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The Comic-Con projection showed an army of them, bald and dead-eyed, staring into the abyss as the following voiceover played: “Do you ever feel alone? Does it seem like no one really understands you? Do some people just make you sick? Are you afraid? We can set you free. We will make you strong. We want you.” We’re going to wager a guess that Twisty is the leader of the cult, which woud mean that their primary objective is not going to be making balloon animals for kids at parties.

AHS last clue before this week’s TITLE reveal. Ideas?

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So how does the cult of killer clowns fit into Murphy’s February reveal that season 7 is going to be about the 2016 election? Are they meant as an allegory for a political base that’s willing to follow their leader blindly into battle? Will Twisty return wearing a bleached blond dead rat on his head? We’ll find out when Sarah Paulson, Even Peters, Billie Lourd, Billy Eichner, Cheyenne Jackson, Colton Haynes, Alison Pill Adina Howard and yes, Lena Dunham invade the small screen for the September 5 premiere of American Horror Story: Cult.