Twitter Facebook Instagram Google+ Tumblr YouTube E-Mail WhatsApp Sign In Check Close snapchat
Search
Exit Clear

Anheuser-Busch Releasing Tequila-Flavored Beer That Contains No Tequila

Anheuser-Busch Releasing Tequila-Flavored Beer That Contains No Tequila: Anheuser-Busch

Anheuser-Busch

Coming to a gas station near you in 2015: Oculto, a tequila-flavored beer that contains no tequila.

Anheuser-Busch, the megaminds behind the Bud Light Lime-a-Rita, are trying to appeal to younger drinkers who like Corona but are not yet on a first name basis with Jose Cuervo. Named after the Spanish word for “hidden,” the 6 percent ABV drink gets its kick from blue agave (the plant used to make tequila) and is blended with light beer aged in tequila barrel scrap wood. The bottle is emblazoned with a Day of the Dead-style skull—another nod to the Mexican culture this beer borrows heavily from—and the eyes glow fluorescent green when the bottle is chilled.

As the Wall Street Journal reports, the sale of Mexican beer is on the rise in the U.S. as overall beer sales are on the decline, so nearly every beer company is trying to break into that market. Heineken is currently testing a similar tequila-flavored beer, Desperados, in Florida and Georgia and will roll it out nationally next year as well. Until then, you can find good beer and good tequila in really any store across the country.


Alyson Sheppard is the resident hangover specialist at Playboy.com. Follow her on Twitter: @amshep

Playboy Social

Never miss an issue. Subscribe and save today!

Loading...