You know what we need? More ways to share your short cat videos. You know what else we need? New ways to show clips from Saturday night’s party. I’m only halfway kidding. Sure, Instagram Stories and Snapchat Stories allow you to share video clips, but Apple has been sitting here with tons of video technology in iMovie and Final Cut Pro while other companies have been eating their lunch.
Clips is Apple’s new mobile video app, and as described by Brian Heater at TechCrunch, it’s a super-simple, linear video-building app that can put together a 30-minute collection of sound and motion that you can then share to Facebook, Instagram, or your friends as you see put.
If you think this is Apple taking on social networks, you’d probably be right. Clips, like Stories (on both Instagram and Snapchat), makes it as easy as possible to string together a bunch of video, choose some effects, lay on some filters, drop some music (from your Apple Music collection of course), and get it in front of your peeps before you have a chance to open any apps.
Early impressions of Clips are positive, if a bit ho-hum. And that’s probably the point, really - Apple has designed Clips to be closer to your video than Instagram, Snapchat, Facebook, or whatever other social media app you use. It’s likely that they figure that since they know what you have on your phone and who you regularly talk to, why not let them handle your video-making free time?
Unlike Google, they’re not asking you to share it on their own social network (they’ve tried that, but that’s a story for another day). Instead, Clips just saves the videos locally and you can with them as you please, Snapchat or not.
Word is Clips will be released in April for iPhone 5s and better.