Apple has a big event tomorrow, at which it is widely expected that the tech company will reveal an iPhone 6S, a revamped Apple TV, and maybe the next House of Cards. But the company is still dealing with fallout from its last major product announcement, the Apple Watch, and it isn’t just slumping sales.
According to the Daily Mail, a woman in British Columbia suffered burns on her wrist after wearing her Apple Watch Sport during a long road trip. To make matters worse, when she asked Apple for an explanation, the company basically said it was her fault for wearing it too tight.
The woman, Annie Hoang, received the watch as a 16th anniversary gift from her husband. She had been wearing it for approximately three months when she went on a road trip. After seven hours in the car, during which it was exposed to the sun for long periods, Hoang removed it and noticed the burns on her skin. (How she didn’t notice her skin burning in real time is a bit of a mystery.) She took the watch to an Apple Store, but was largely ignored on her first two visits. Eventually a manager offered to give her a new one, which she declined fearing a repeat incident, and then provided a full refund.
Hoang was told her old watch would be sent to a lab for testing and received an email from Apple two days later saying the cause of the burns was that she was wearing it too tightly. In other words, “It’s not us, it’s you.”
This isn’t the first time people have complained about Apple Watch not playing nice with human skin. When the Apple Watch first came out, people complained that it didn’t work if they had wrist tattoos.
It’s doubtful that Tim Cook will bring up anything negative in tomorrow’s announcement, but we will have full coverage of the event if he does.