I remember back in 1999, I was just 10 or 11 years old when Britney Spears released ’…Baby One More Time’ and exploded onto the music scene. My brother was 16 at the time and very much into Wu Tang, Master P and anything that resembled gangster rap. Needless to say, he wasn’t so quick to jump on the Britney Spears bandwagon. However, I remember he still bought her debut CD. He didn’t care about the songs and I doubt he ever even listened to the CD once, but he was 16 and she was hot and he wanted to own the pamphlet full of pictures that comes on the inside. He literally just bought the album so he could look at the pictures. If that isn’t great marketing, then I don’t know what is.
Ariana Grande is doing just that. She knows what sells and, unfortunately, it has little to do with musical talent. All she needs to do is keep wearing tight leather outfits and posting pics like this and I guarantee her walls will be filled with metal-colored records. That isn’t to say that she isn’t talented, because she actually is an incredible talent. I’m just saying she’s incredibly hot, and she knows that that sells. Good work all around, Ariana.
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