Ariana Grande has 99.3 million Instagram followers. That’s more than Beyoncé, Taylor Swift and any of the Kardashians. Grande isn’t the most-followed celebrity—her fellow pop star Selena Gomez has that honor, with 112 million followers—but she’s close behind. Vanity Fair looked into how she got so popular on the social media site, and it turns out she’s basically just being herself.
While other celebrities have carefully-curated feeds, Grande seems to post whenever she feels like it, and her photos and videos offer authentic glimpses into her life. To borrow a few lyrics from her latest single, she’s giving us the “good shit,” and she’s giving it “every day, every day, every day.”
In the article, writer Josh Duboff explains it this way: “There is little sense—even if it is ever the case—that Grande is checking in with her publicist before posting tweets or Snapchatting for a few hours. And one imagines that if anyone did ask her after the fact why she had just posted five photos of her dog in a row, for example, she’d probably shrug and say, ‘They were cute photos,’ and leave it at that.”
Even when Grande shares the occasional magazine cover or concert photo, her feed feels down-to-earth and relatable overall. For example, here are a few of her recent posts: