Capital F Fashion is often criticized, and rightfully so, for not showcasing diversity in a meaningful way. But that is certainly not the case with the casting of Dior Homme’s spring/summer 2017 ad campaign, which stars a broad spectrum of talent including A$AP Rocky, Rami Malek and Boy George.
For the fashion forward A$AP Rocky, the inclusion is nothing new. The Harlem rapper was previously the face of Dior Homme’s fall/winter 2016 campaign, which was photographed by Willy Vanderperre who also shot the recent images. In the photos that have been released, Rocky is seen in a variety of looks, including embroidered pants, a jean jacket with patches crudely sewn on and combat boots that call to mind classic punk looks from the ‘70s and '80s.
That spirit carries through to the images of Mr. Robot star Rami Malek, who wears a bomber jacket with laces woven throughout and a tailored suit jacket adorned with metal grommets. Culture Club singer Boy George is heralded as a new member of the #KVASquad (a reference to Dior Homme designer Kris Van Assche). He is photographed in a suit and hat that are almost completely covered in pins.
Speaking with WWD, Van Assche said of Boy George, “When I was a kid, [he] was one of the first to have this message about difference being OK; he was such a major influence on my generation. That idea of freedom and being a rebel — which he still is — is really something that has stayed with me.”
In conjunction with the launch of the campaign, Dior Homme also started its own unique Instagram account, separate from that of Dior.