The first watch to feature Mickey Mouse on the dial was released in 1933 by the Ingersoll watch company. That first timepiece sold for a whopping $3.25 and was a huge success. By 1935, 2.5 million of the watches had been sold. By 1957, that number climbed to 25 million. It’s tough to pinpoint what makes a watch dial with rotating cartoon character arms so popular, but the appeal is undeniable. When Apple first released its watch product, the Mickey Mouse dial was one of the most prominently featured.
Now Mickey is showing up on a much more upscale timepiece. In collaboration with Disney and the Rodnik Band, Bamford Watch Department customized a Rolex Milgauss with the iconic character. Rather than the more polished Mickey most people are used to seeing, the watch features a sketch and has Mickey’s head profile subtly patterned across the entire dial.
This isn’t Bamford’s first cartoon watch. The company previously created timepieces with Snoopy, Popeye, and Beetle Bailey.
The Mickey Mouse Milgauss has a military grade titanium coating that makes it scratch resistant. They come in either black or light grey. The price is available upon request from Bamford Watch Department.