There are very few blue things that you should drink. The blue Gatorade is fine, and if I remember correctly, Hawaiian Punch had some kind of blue-colored flavor that sufficed when I was seven. That’s it. Blue is a gross color for a beverage, period—but that hasn’t stopped the recent appearance of blue wine on Instagram feeds across Europe.
As a refresher: Last year, a Spanish company called Gïk announced the release of a blue wine made with a mixture of white and red grapes. “But wait,” you say. “White and red grapes do not make blue wine.” You’re very right! The blue comes from two organic pigments: anthocyanin (found in red grapes) and indigotine (found in food dye and your jeans). The taste reportedly falls somewhere between a sweet white wine and an even sweeter wine cooler, only, you know, blue.
It’s been awhile since the Spanish winemakers—who don’t even profess to be winemakers and, in fact, emphasize their role as “creators” instead—promised Gïk’s arrival in the U.S., but that’s partly because they’ve been fighting inspectors from Spain and the European Union.
Earlier this year, regulators forced the company to stop marketing Gïk as “wine,” because “blue wine” doesn’t exist as an official category under E.U. law. After taking the legal L, the brand reluctantly designated Gïk as an “other alcoholic beverage” and labeled it as “99 percent wine and 1 percent grape juice.”
But the marketing snag wasn’t enough to mercifully kill Gïk, for the blue wine is finally making its way to the U.S. following frightening international success (100,000 bottles sold in 25 countries) and even more concerning American demand (30,000 preorders). Most crucial of all: The Spaniards can actually call their stuff “wine” stateside.
Per Eater, Gïk is officially launching next month in Miami, Boston, and Texas. The company worked with local importers to get approval from the Alcohol and Tobacco Tax and Trade Bureau on licenses for their manufacturing process and ingredients, all so they can slap the word “wine” on their bottles.
The blue stuff will soon make an appearance in New York, New Jersey, Michigan, Washington, California and Nevada. Happily for Gïk, Americans are considerably cooler with booze blasphemy than Europeans. “Luckily, in the U.S., legislation embraces new and innovative products and is not as restrictive and anchored in the past as in Spain,” Gïk cofounder Aritz López told Eater. Gïk burn!
Blue wine may be coming to a liquor store near you, but if the unnatural hue of ink-colored booze doesn’t do it for you, drink something real instead.