Crazy Concept: Buick Riviera

By Michael Lockhart

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{"pbembedwidget":"gallery","id":"13884","size":"medium","alignment":"right"} If last month's remarkable unveiling of vehicles at the Shanghai Auto Show managed to get your blood pumping, it's almost inevitable that a little American legacy brand named Buick caught your attention with the global release of their futuristic concept car, the Riviera.

The Riviera is an extremely exciting venture as it represents the future design language Buick has rested its long-term stakes on, according to Ed Welburn, the GM vice president of global design.

"Riviera is a design study of the future expression of Buick design with its elegant athletic shape, sculptural beauty and precision execution...it is a great opportunity to share Buick's future design language and technology strategy."

Inspired by a Chinese saying that translates to “the greatest good is like water,” the coupe's silhouette imitates an ocean wave in a modified form of Buick's traditional “sweep spear.”

The jade-hued model on display is both sporty and mysterious, offering spectators equal play between its performance and luxury elements. We are big fans of the gullwing door approach, a rarity in the Buick family, with highlights such as the new waterfall grille, active shutters, metallic fiber spoiler and, of course, fins protruding between the wheel spokes.

While the car is certainly something interesting to gawk at, it's the technology behind those wing-shaped running lights that really impresses with the Riviera.

Equipped with BIP—Buick Intelligent Performance technology—the Riviera drives on electric power in green mode but allows you to kick it up a notch with the hybrid mode. Considering owners have the option of charging their car cable-free using GM's all-new wireless plug-in tech, there's really no reason to knock the hybrid capabilities of the Riviera—or at least not until we know the battery life.

Like most design study concepts, additional specs such as engine power, speed or torque are being kept quiet, but we're excited by this direction coming from Buick and looking forward to seeing where this new design DNA will pop up in the American market.

For more information, visit buick.com


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