Cristiano Ronaldo is the world’s most popular athlete. Dude’s got more than 106 million Facebook fans and 37 million followers on Twitter. That’s why the celebrated fútbol star can make $250,000 for a single promoted tweet.

To give you some perspective, since it can be hard to decipher the spectrum when it comes to names this big, Lebron James pulls in $139,000 for promoted tweets by comparison. And to clarify, Twitter is still the social platform that maxes out at 140 characters.

If you’re wondering what 140 characters actually looks like, it’s this. Ronaldo gets paid $250,000 for the length of this paragraph or less.

Mind-blowing, right?

All this contributes to the annual $27 million endorsements the Real Madrid forward makes, which you can go ahead and pile atop his salary of $52.6 million.

Actually, just by writing about him, I’m pretty sure we owe him a jet.

[H/T Complex]