It’s well established that we are living in a new golden age of music merch. In the old days, you used to have to actually go to a concert to cop a concert tee of your favorite band. Now that feels passé. Today, artists hawk their wares at pop-up shops in cities to coincide with live performances. So if you can’t get tickets to the show, you can still get a T-shirt because that’s almost like the same thing, right?
Kanye West helped launch the strategy, and everyone from Justin Bieber to Drake followed suit. But now Daft Punk is getting in on the act. And, as with almost everything else the French duo does, they’re doing it a little bit cooler.
Daft Punk is scheduled to perform with the Weeknd at The Grammy Awards in Los Angeles this Sunday. As a tie-in, they are opening a pop-up in conjunction with famed boutique Maxfield in West Hollywood from February 11-19.
Instead of just selling the standard merchandise of logo T-shirts and hats, Daft Punk has brought in a wide-range of collaborators. On the fashion side, there will be pieces from Gosha Rubchinskiy, Virgil Abloh’s Off—White, Enfants Riches Deprimes, Darkdron and jewelry designer Han Cholo.
But the shop will also feel as much like a toy store as it will a high fashion boutique. Wham-O, the guys behind the Frisbee and the Slip ‘N Slide, were also listed among the brands participating. And yeah, so were a yo-yo company and Japanese vinyl toy manufacturers Medicom. Seriously, how awesome would a Daft Punk Slip 'N Slide be?
If you don’t want to buy anything, you can also just gawk at Daft Punk memorabilia. According to a statement, the space will include “a retrospective of archival set pieces, props, wardrobe, artwork, photography and robot helmets.”