If you are unfamiliar with the legend that is Dan Bilzerian, check out his social media accounts. Often described as an “Instagram playboy,” Bilzerian, who has over 5 million followers, is, among other things, a poker player, a gun fanatic, a lover of the ladies, and an appreciator of the finer things life has to offer. He’s also the guy who jokingly threw a porn star off a roof into a pool, except that he missed the pool.

Bilzerian’s pursuits are not entirely hedonistic. He also seems to be doing his part to stop the spread of counterfeit watches. Of course, he does so in the most Dan Bilzerian of ways. He teamed up with Instagram user FakeWatchBusta, who exposes celebrities that buy fake watches, and obliterated a collection of bootleg Rolex, Hublot, and Breitling watches using a .50 caliber rifle and a shotgun.

Watch the video below:

Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada.