By now you may have read about an article in the New York Post called “Why I Won’t Date Hot Women Anymore.” Since it was published this morning, it’s been making the rounds on social media like wildfire or Sean Spicer’s Hitler gaffe. The article chronicles the dating life of a 40-year-old dude named Dan Rochkind who is a private equity executive. “I could have [anyone] I wanted,” Rochkind tells the New York Post of his dating life. “I met some nice people, but realistically I went for the hottest girl you could find.”

Described as having a “muscular build and a full head of hair,” Rochkind, an apparent God among insects, used to opt for young model-types, a preference he’s since abandoned. “Beautiful women who get a fair amount of attention get full of themselves,” Rochkind said. “Eventually, I was dreading getting dinner with them because they couldn’t carry a conversation.”

The Post then marries Rochkind’s comments to a few insignificant studies that suggest attractive women have a harder time maintaining a partner—because they’re just so hot and full of themselves.

After several paragraphs of this nonsense, readers learn that Rothkind is now engaged. The Post refers to his soon-to-be-wife, Carly Spindel, daughter of a professional matchmaker, as a woman who “isn’t a bikini model,” adding that Rochkind loves that she’s average in comparison to his sexier exes. “[She] is a softer beauty, someone you can take home and cuddle with, and she’s very elegant,” Rochkind said. “And she’s 5-foot-2, so she can’t be a runway model.”

Spindel, the Post declares, “has no qualms about how her future husband views her compared with his exes.” She told the pub, “When men get to a certain age, they realize that it’s important to meet a life partner that they connect with. Looks fade.” The piece continues with interviews of other great-looking people speaking on the hardships their own good looks having cost them.

“When men see beautiful women, they are more concentrated on how she looks because they want to ‘have’ her, and so they don’t want to go deeper and get to know her,” Isabell Giardini, a 22-year-old Italian model, added. “And that’s why at the end of a date they wonder, ‘Oh that girl is so beautiful but so empty.’ That’s happened to me often.”

Megan Young, a 23-year-old and self-described hottie, agrees that the experience of dating fellow lookers is awful. “As a person who’s always been complimented on [my] ‘stunning beauty’ … I’d been searching for a ‘hot’ guy to match the label I had always been given,” Young says. “But after a date or two, they’ll have problems hanging out with you and then will ghost.”

Obviously, an article full of such contemptuous single people ranking others based on looks would cause a stir online, and by Thursday afternoon, a considerable number of people expressed their distaste.

Even Rochkind’s fianceé says the Post twisted words, tagging the story #fakenews.

The Post has yet to comment on the blowback. You can read it in its entirety here. In terms of what we at Playboy think of this, all we can say is “you do you.” We also recommend this article.