There’s always several dudes in any male group of friends that hype the notion of women being inherently attracted to the primal scent of sweat and musk, suggesting that deodorant weakens a guy’s game. But that’s not true. In fact, according to new research from the University of Stirling, deodorant works like a magical power that transforms zeros to heroes, meak to manly, the Steve Ukrels of the world to Stefan Urquelles.
As Dr. Caroline Allen, psychology researcher at the university, explains it, deodorant is a disguise of healthier manliness.
ALLEN: “Only those men who were rated low in masculinity to start with showed a significant increase after applying their deodorants, and the men who were highly masculine initially showed no increase after deodorant application.
"This means that men are able to use deodorant to artificially raise their game so to speak, levelling the playing field by making themselves comparable, at least as far as odor is concerned, to more masculine men. Our evolutionary preferences have likely shaped this difference in fragrance design: research findings show that we actually don’t like high levels of masculinity which are often associated with aggressiveness and hostility, but we show no upper limit on our femininity preferences.”
So while a relatively small group — 239 men and women rated odor samples of 40 members of their opposite sex — this obviously reveals quite a lot. Sure, chopping wood to build a canoe is old-school manliness that would make a woman’s heart spin like a Mustang doing donuts, it might not translate to the bar.
More importantly, you don’t have to lie about “shark boxing” or “motorcycle-jumping over canyons of Cthulhus” anymore. You can just put on deodorant.