As we approach the 100-day mark of Donald Trump’s presidency, one thing is abundantly clear: In the eyes of his boss, Sean Spicer can do no wrong. Spicer spent his first three months as White House press secretary putting out fires, many of which he ignited himself. Many observers thought of Spicer as on thin ice after he lied about Trump’s inauguration crowd size on his first day and committed a series of follow-up blunders. His most recent “Hitler wasn’t such a bad guy after all” routine seemed like the final nail in his coffin.

Though Trump built a career on telling people, “You’re fired!”, he isn’t as willing to drop the guillotine IRL. Now we know why. Spicer’s job is safe because his ratings rival soap operas’, reports the The Washington Post.

During a luncheon at The White House last month, Trump was reportedly asked about Spicer’s job security.

“I’m not firing Sean Spicer,” he said, according to someone who was actually there. “That guy gets great ratings. Everyone tunes in.”

If you’re shocked that Trump values popularity over competence, well, you clearly haven’t been paying attention. Trump is above all else a showman, whose fixation on ratings takes precedence over things like, you know, going to war with North Korea.

So who cares if the man charged with communicating The White House’s policies to the world would probably flunk your little cousin’s high school history class? Trump doesn’t, because Spicer almost gets as many viewers as The Young and The Restless, as Trump boasted during the luncheon.

If we stopped tuning in, would Trump start looking at other options? Would he purposely choose someone even more unqualified just to attract a bigger audience, like say, Scott Baio? Some questions are better left unanswered.