After more than 25 years on the air, you’d think The Simpsons would have run out of marketing ideas by now, but Fox’s consumer products division keeps proving us wrong. After years of action figures, t-shirts, 7-Elevens turning into Kwik-E-Marts, and more, the company has finally decided the beer that’s been getting Homer Simpson drunk for decades should be real.

Yes, Fox is finally launching an official “Duff Beer” brand, and they’ve been working with a brewmaster to make sure the flavor is just right (whatever that means; who knows how it’s supposed to taste). According to The Wall Street Journal, the decision to launch the beer was made, in part, because smaller companies just wouldn’t stop trying to make their own bootleg version of Duff. In that spirit, the beer will be launching first in Chile, a country where Fox has fought continuing legal battles to stop bootleg Duff Beer distribution. Eventually, though, Fox’s head of consumer products Jeffrey Godsick thinks the product could be “everywhere in the world.”

And, if you’re wondering what it tastes like, here’s Godsick’s review:

“It’s a premium lager,” he said. “It’s got a very good balance of flavor and refreshment to it. It’s fairly deep golden in color. It’s got a hint of fruit to it. It’s got a caramel aromatic to it.”

So, someday soon you might be able to watch a Simpsons marathon while trying to outdrink Homer Simpson with his own brand of beer.