I appreciate and applaud New Zealand Air’s efforts to mine their nation’s most valuable resource – Peter Jackson – to protect visitors from the perils of air travel. However, any passengers prone to geeking out over all things Middle Earth will probably be too glamoured by the images in the airline’s new safety video to actually learn anything about properly deploying an air bag.

“Is that Radagast the Brown sitting in business class?” “Why, yes!” Stars of the upcoming The Hobbit: The Battle of Five Armies Elijah Wood and Sylvester McCoy appear in the hokey but rather pricey-looking clip along with scores of extras dressed as elves, dwarves, and marauding orcs. Jackson, himself, even makes an appearance to briefly remind flyers to stow “all electronic devices.” So, says the guy with a half dozen 3-D 4k cameras at his back.