Let this number sink in: Only 4.2 percent of Fortune 500 companies are run by women.
Even though we’re slowly seeing more growth in female leadership at the executive level of massive companies, it’s still a problem in 2017, despite your out-of-touch uncle arguing with you at Thanksgiving about “how much better it is now for women than 20 years ago.” I’ll just leave this here.
It’s not all gloom and sad, though. Women-founded companies and brands are becoming much more widespread. There are probably a few products and services you use that you didn’t realize came from a hungry female entrepreneur. In the spirit of the sheer power of #grabyourwallet, and for those of you who can’t actually take the day off for “A Day Without Women”, there are still ways to use your cash (and time) to support the movement.
From trendy water bottles to media apps, here are eight female-founded companies you should start paying attention to.
Yeah, the super cool reusable water bottles was designed by a boss lady. Founder and CEO Sarah Kauss launched S'well in 2010 in an effort to rid the world of plastic water bottles. They are officially the fastest growing woman-owned company in the country.
BARK AND CO.
Do you love dogs? Cool, same. Maybe you should spend your cash on Bark and Co., the dog-loving company who makes those amazing Bark Boxes you see your friends posting about on Insta. Carly Strife helped create the company that now ships over 25 million dog products to dog people across the country.
Katia Beauchamp and Hayley Barna created the New York City-based online subscription service in 2010, where it sends subscribers a box of four to five selected samples of makeup and beauty samples. I’m just letting you know, if you set your girlfriend up with a subscription, you will be immortalized in boyfriend-hall-of-fame.
Elizabeth Cutler, Julie Rice and Ruth Zukerman started the phenomenon that is Soulcycle in 2006, and made $112 million in sales in 2014 according to the IPO filing. Even though Cutler and Rice left the company in 2016, it might make you feel better knowing this is the brain child of some smart women after you drop $34 for a class.
Yeah LinkedIn lets you make a dating app-like profile to get you a job, but does it teach you how to land a job? Better yet, your dream job? Not always. Enter in The Muse, a website that not only has job postings, but specializes in specialized career coaches and professional services to help you take the next step in your career. Co-founders Kathryn Minshew and Alex Cavoulacos raised nearly $30 million in 2016.
Danielle Weisberg and Carly Zakin started The Skimm in 2010, a daily delivered to your inbox each morning, giving you all the news and info you need to start your day. While in their early twenties and working in media, they wanted to make it easier for people to intelligently digest news. There’s even an app in the Apple store, and it’s free.
LAUREL AND WOLF
You may have already heard of Laurel and Wolf, the company credited with bringing interior design into the digital age. Backed by nearly $5.5 million, founder Leura Fine saw a shift taking place in design thanks to sites like Instagram and Pinterest. For a flat fee of $299, you receive digital style boards from pro designers based off your preferences.
Look, sheets and getting your bedroom right is important. And home essentials brand Parachute, started by Ariel Kaye, is taking over the home essentials market. With $10 million in funding in 2016, the incredibly successful website uses responsibly manufactured bedding basics.