While this year’s Geneva Motor Show brought out some of the most impressive supercars and concepts we’ve seen in a while, Rolls-Royce was more subtle when it came to the introduction of the next generation of its gorgeous Ghost model, the Series II.
A notch below the Phantom flagship, which counts royalty and old-money tycoons among its customer list, and above its slick coupe sibling, the Wraith, that we drove last fall, the Ghost lineup primarily attracts the stylish and powerful business elite. And while the car is refined and luxurious, it also has a contemporary and laid-back feel that makes it less stuffy and more outgoing. The Ghost cemented itself as the most popular vehicle worldwide in the $200,000-plus class, so this vehicle represents a pretty important pillar for the brand’s continued growth.
When the first Ghost was introduced, its classical design was a game changer for the company as it began to rebuild following the takeover of the nameplate by BMW in the late ’90s. Heading into its first major update, Rolls has been careful not to significantly alter the iconic design of the Ghost while giving it a thorough technology upgrade.
The Ghost’s front façade takes on a more aggressive look thanks to a sharp redesign of the LED headlights, which, combined with the resculpted front bumpers and chrome front air intakes, look fantastic. The added tapered wake channel along the middle of the hood gives the Ghost a more distinct personality that will fit in nicely at the family yacht club.
Giles Taylor, the Director of Design for Rolls-Royce Motor Cars, spoke to the audience in Geneva about the Ghost’s continued evolution as a design statement. “This is ensured by the deft treatment of features such as the new headlights, the new wake channel on the bonnet and surfacing that lend the car a more dynamic, purposeful stance and hint at the cutting-edge technology inside,” he said, adding, “I am very pleased with the overall sense of design harmony.”
Inside the Ghost, the tech upgrades are much more apparent, transforming this vehicle into the ultimate office or entertainment venue on wheels. The standard onboard Wi-Fi lets you take care of any last-minute meetings or multimillion-dollar mergers that need to be wrapped up. The Satellite Aided Transmission (SAT) that launched in the Wraith makes an appearance as well, automatically adjusting the car’s engine and comfort settings to road conditions ahead.
The 2015 Rolls-Royce Ghost Series II will be available this fall; stay tuned at http://www.rolls-roycemotorcars.com