You know what they say: Like father, like daughter. Frances Bean Cobain, scion of Kurt Cobain and Courtney Love, naturally celebrated her brand new Marc Jacobs billboard by scrawling doodles all over it. The graffiti is wildly reminiscent of the schizophrenic illustrations that her father trafficked in when he wasn’t making genre-defining grunge anthems.

Located above the high-fashion label’s Los Angeles flagship, the billboard features the 24-year-old Cobain in a signature dress from Jacobs’ Spring ‘17 collection. But after Cobain and her friends ran amok (because running amok is just what rock star progenies do), her face was totally obscured by some kind of psychedelic facemask, while the words “Witch, witch, she’s a witch,” were scrawled underneath. And,like a true millenial, Cobain documented the whole thing on Instagram, because pics or it didn’t happen.

in my natural habitat @marcjacobs

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Covered in tattoos glue and spray paint @marcjacobs

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WITCH WITCH SHES A WITCH @illmagore @abreealoren @marcjacobs

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Team cunt @illmagore @marcjacobs

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Big head @marcjacobs

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The act of vandalism feels like a continuation of Cobain’s earlier statement about her campaign as a way of subverting traditional notions of modeling. “I’m not representing the beautiful top models of the world,” she said recently. “I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”

We’ve reached out to Jacobs’ camp to find out whether or not the the man himself greenlit Cobain’s stunt, but no word yet.