At this point, there are more people suing Fyre Festival, than successfully made it to the island. Two new lawsuits have been filed against Fyre Festival.
First, event’s emergency medical staff is suing the festival’s organizers, Page Six reports. Their suit claims that not only were the accommodations subpar, they were downright horrific.
Upon arriving on Great Exuma Island—which is supposed to look like this but actually looked like this—workers for the Pennsylvania-based National Event Services noticed that their lodgings were “uninhabitable”. That probably had something to with the bug infestations, the blood-stained mattresses, and the lack of air conditioning.
You know things are bad when the people you hire to protect all the people you fucked over, are suing you because you fucked them over. But that’s the new reality for Billy McFarland and Ja Rule, the two men who managed to convince a bunch of rich millennials to attend their post-apocalyptic nightmare on the beach.
But McFarland and Ja Rule aren’t the only ones dealing with the fallout from their ill-fated music festival. Another new lawsuit being filed by ticketholders Kenneth and Emily Reel, also names PR firm 42West and marketing agency Matte Projects as defendants for doing “nothing to ensure that what they were marketing… was or even could be true.”
That brings the total lawsuits filed against those directly related to Fyre to at least six, and that number could go up. So far, aside from the embarrassment associated with using their brand to promote a Lord of The Flies reenactment party, none of the influencers who hyped up the festival on their social media accounts have been personally named in the lawsuits. One complaint filed in a Los Angeles courtroom listed “100 Jane Does” as defendants, which does include the likes of Kendall Jenner, Bella Hadid and Emily Ratajowski. And though they’re not singled out, University of Minnesota law professor William McGeveren says they could be liable.
“In the offline world, there is precedent for such claims,” McGeveren told Fortune. “For example, door-to-door salespersons using deceptive high-pressure tactics could be personally liable for fraud or violating the California [commercial code], right alongside the company that employed them. The plaintiffs here are arguing that Fyrefest is the Instagram equivalent of door-to-door sales fraud.”
Could Fyre Festival wind up being a catalyst for a shift in how celebrities promote products on Instagram? If anyone is in need of a silver a lining, it’s these dudes.