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Get Ready for a Whole New Hooters

Get Ready for a Whole New Hooters: Grant Lamos IV / Getty

Grant Lamos IV / Getty

Finally, a Hooters-caliber restaurant you can take your mom to for dinner! The chain known for their iconic owl imagery, recognizable orange logo, striking staff uniforms, singular dining experience, and most of all, knack for an enduring double entendre is introducing a new concept later this month: a “fast-casual” restaurant aptly titled hoots.

Set to open in middle of February 2017, the first location will be in the Chicago suburb of Cicero. The 2,800 square-foot space will host 75 seats, featuring a full-service bar plus counter service for dining-in or take-out.

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Touting the tagline hoots, “A HOOTERS Joint,” the venture take aim at “making Hooters World Famous Wings available through a new, scaled down concept.” Via press release, HMC President and CEO Neil Kiefer noted, “A smaller footprint allows us to bring America’s favorite wings to more and smaller neighborhoods.”

Hoots will feature the most beloved items from the Hooters menu: Classic Wings will be quite reasonably priced at $9.99 (10 pcs), $18.99 (20 pcs), or $45.99 (50 pcs). Other items on the menu include Boneless Wings, Buffalo Shrimp, Buffalo or Grilled Chicken Sandwiches, and Snow Crab Legs. Naturally, draft beer (Miller Lite, Leinenkugel, and Modelo) will be on tap and bottled beer (Corona, Sam Adams Seasonal, and Two Brothers) will be available, along with sangria and margaritas.

According to the Tampa Bay Times, one mainstay will not travel: Uniforms will not be the same as in the full-scale restaurant. Both male and female servers will also work the counters, so basically Hoots takes the emphasis on hooters out of the equation.

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