Gucci just injected the predominantly white world of high fashion with some much-needed color. For its new pre-fall 2017 campaign, the ultra-luxe Italian fashion house photographed black models exclusively, in a series called “Soul Scene.“
Inspired by the Northern soul movement that took England by storm in the sixties, the campaign features vibrant images of models including Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes. Styled by Gucci’s much-lauded creative director Alessandro Michele and photographed by Glen Luchford, the electric images also pay homage to Malian photographer Malick Sidibé, who rose to prominence in the sixties for his visceral depictions of youth party culture in the Mali capital of Bamako.
Some observers first caught wind of Gucci’s plan back in January, when it posted a series of images on its Instagram account, from what looked like black models auditioning to be part of its next campaign. To say the fruits of their labor paid off would be a massive understatement. Besides providing the world with gorgeous imagery featuring POC, the fashion house—who described the campaign as "an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance—infused diversity into an industry that desperately needs it.
See more images from Gucci’s "Soul Scene” campaign below.
Set in the rich and colorful dancehalls of the Mildmay Club in London, the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.