When it comes to the world of high fashion, space is still the final frontier. Or, at least, that’s the message delivered by the promotional campaign for Gucci’s Fall/Winter 2017 collection, Gucci and Beyond, which takes its cue from the original Star Trek show and just… goes where no-one thought it should go before.

According to a press release from the fashion house, “this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.” That’s right; they’re finally admitting that Gucci is actually the cover for an alien conspiracy seeking to undermine humanity by forcing it to buy all manner of uncomfortable and overpriced apparel and accessories. The fiends.

“Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions,” the description continues.

So, you know: it’s just like the last season of Project Runway.

The campaign was shot by Glen Luchford with creative direction from Alessandro Michele, hair styling by Paul Hanlon and makeup by Yadim Carranza.

This is far from the first time high fashion and sci-fi have collided; as recently as 2014, the Fall 2014 collection from Rodarte was happy to use imagery from Star Wars to grab some attention. Of course, that collection didn’t have a freaky promotional video, so it obviously wasn’t ready for prime time. (Prime time 1967, that is.)