With the beard boom officially out of control, it’s time for a little correction. If your beard is bushy, don’t expect anyone to take you seriously: Witness Zach Galifianakis and the nearest hipster barista. That said, well-groomed facial hair is now an acceptable style statement in the less–draconian corners of the professional world: A beard can highlight your best features or dress down a suit—that is, if you know how to keep it in check.
LUBE UP, $11
Jack Black Beard Lube is transparent, which makes it ideal for trimming the edges of beards, sideburns and mustaches.
DA BALM, $28
Beard Scent from Jao is like a moisturizing perfume for your beard. It also doubles as a skin and cuticle moisturizer.
OIL CHANGE, $29
Brooklyn Grooming’s beard oil is made with hemp seed, sesame and argan oils and will keep your beard soft and sleek.
SOAP STAR, $25
Hudson Made’s shaving soap (the old-school kind you whisk into a froth with a brush) can also be used as a beard shampoo.