Hope Dworaczyk, 2010 Playmate of the Year, wants to look glamorous wherever she goes—even the ski slopes. “My fiancé, Robert, told me I shouldn’t ski in my cute fur hats, and he insisted I wear a helmet,” she says. “But I refuse to be covered up in extra ski gear and look like a boy, so I took matters into my own hands and created a Swarovski helmet. It’s a lot more of a statement piece than those plastic-bowl-looking helmets. For a woman who loves fashion and being sexy, basic plastic isn’t an option.” Hope sells her line of headgear through her site, HouseofHope.com. The fashionable and functional helmets are adorned with as many as 20,000 crystals, come in many styles and start at $15,000. Her devotee is the man or woman who wants to stand out on the mountain and in the lodge après-ski.