The main takeaway from Mad Man is that sex sells. Or maybe it’s about embracing your inner self and not letting external pressures define who you are. But that’s a lot less interesting than sex.

One brand that knows sex sells is Cake Nightclub. Cake is located in San Diego and Scottsdale, Arizona that focuses on providing “artistic, service-oriented style of nightlife to new markets while rolling out never-before-seen, cutting-edge technologies.” To promote their brand, Cake released a video of six lingerie models, including Playmates Crystal McCahill and Alana Campos, smushing cake all over their bodies. Take a look:

I’ve never been to Cake Nightclub, so I cannot vouch for whether or not you’ll be assaulted with several slices of cake upon entering. But the nightclub does feature a lot of beautiful women, whom they call “Cake Dolls.”

Blond of brunette? What’s your favorite type of Cake Doll 👑 #cakenightclub #sandiego #scottsdale

A photo posted by Cake Dolls (@cakedolls) on

San Diego Cake Dolls before the madness of last night @cakesandiego #CakeNightclub #SanDiego #CakeDolls

A photo posted by Cake Dolls (@cakedolls) on

So that’s a definite yes on the beautiful women and a maybe on the cake. We’re in!

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Joseph Misulonas is an editorial assistant for Playboy.com. He can be found on Twitter at @jmisulonas.