You keep your water cool in the fridge, and you should also keep your Cool Water in the fridge. That’s one of the best ways to preserve your cologne’s strength and bouquet, says Patrick Kelly, founder of SIGIL Scent, a fragrance maker that uses only natural and sustainable ingredients in its products.
In a lot of ways, your cologne is like wine or beer; light and heat are not its friends. (Your scent probably even contains alcohol, Kelly says.)
High temperatures can speed the degradation of your aftershave and cologne. But light is the real enemy. Because it disrupts the chemical composition of the molecules in your fragrance, direct sunlight could spoil or otherwise screw with your scent in a matter of days. That’s why a cold, lightless fridge is such a good place to stash your cologne.
If you’re not keen on keeping your Armani or Polo fragrance next to the mustard and milk, opt for a dark cabinet in a cool bathroom. On the other hand, the sun-drenched top of your bedroom dresser is less than ideal, Kelly says.
Here are five more helpful tips or curious facts about your fragrance.
SPRAY YOUR COLOGNE HERE
Your body heat helps warm up and project your fragrance, Kelly explains. That makes heat points like the insides of your elbows, your neck, and the backs of your knees good places to hit with cologne, he says.
GIVE THAT SAMPLE SPRITZ SOME TIME TO BREATHE
It can take 30 minutes or more for your cologne’s “base notes” to stand out. “These are the rich, long-wearing, warm smells you can still detect on a sweater one week later,” Kelly explains. So if you want to know what a new cologne will smell like by the time you get to the office or out on your date, you’ll need to wait a bit after sampling it before re-sniffing or asking your girl for her opinion.
“PARFUM” OUTLASTS “COLOGNE”
The terms “eau de toilette,” “parfum,” and “cologne” each have specific definitions that refer to the strength and lasting power of your fragrance, Kelly says. Generally, a product labeled “eau de cologne” is on the weak side, and will last between one and five hours. An “eau de toilette” should be more persistent, while an “eau de parfum” will last five to 10 hours, he says.
YOUR NOSE CAN DETECT THOUSANDS OF SCENTS Highly trained and skilled beaks can pick up on 10,000 unique scents, though most of us get overwhelmed when we sniff something containing more than four or five, Kelly says. High-quality colognes tend to pack a balanced mixture of sweet, spicy, and even sour notes, he adds.
YOUR SCENT MAY CONTAIN ANIMAL SWEAT
Well, not exactly sweat. But secretions or body oils from musk deer, beavers, or whales—or copycat aromas intended to rip off those natural odors—are common components in men’s fragrances.