Classic teen situation: Your parents want you home early because they need to go work in the morning. And that work is being iconically evil.
The Marvel comic Runaways is based on, written by Brian K. Vaughn, follows six teenagers who flee home after they find out their parents are literally supervillains in a group called “The Pride.” It also marks Hulu’s attempt to get in on Netflix’s stranglehold on streaming superheroes uses just such a premise. Fittingly, the promo dropped the same day as Netflix’s newest Marvel series, The Defenders.
Though Netflix has long established itself as the premiere destination for streaming content, Hulu is making a run at the crown. That run is twofold, the first being an aggressive push into streaming live TV. The second portion focuses on pushing legitimately premium original content like The Handmaid’s Tale.
Gossip Girl showrunners Josh Schwartz and Stephanie Savage helm Runaways, starring Rhenzy Feliz, Lyrica Okano, Virgina Gardner, Ariela Barer, Gregg Sulkin and Allegra Acosta. With that cast and those showrunners, it’s clear Runaways will occupy more or less the same lane as Arrow, The Flash and the other teen superhero fare on The CW. A canny counter-programming decision if ever we’ve seen one. The creative team selection is also fitting: Runaways is doused in teen angst in a way that other Marvel properties aren’t.
Hulu announced today at their upfront presentation that they’ll order the show straight to series. The teaser trailer, viewable above, looks more or less like a CW show with some Marvel DNA. That would put it in a category with fellow Marvel show Cloak and Dagger, which is broadcast on Freeform. That might not be great news for Netflix-Marvel devotees, but the audience will probably still be sizable and diverse.
Though we don’t yet know how many episodes the first season will contain, it’s a safe bet this won’t be some flash in the pan. Hulu is coming for Netflix whether they like it or not.