Normally when one hears UFC, they think of Ultimate Fighting Championship. Judo, Jiu Jitsu, Muay Thai – mixed martial arts of various sorts. What if other types of fights had big, box office matchups with fancy promotional posters that hang in crappy bars and Buffalo Wild Wings? Not physical combat, but the mental battles we have from within, amongst ourselves. Specifically when we’re dieting and have to face off with unhealthy temptations and innutritious cravings? What would the posters for those bouts look like? Ladies and gentlemen, these are the matchups you’d see in a hypothetical company known as the Urge Fighting Championship.