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The First Ad Shot Entirely in IMAX Looks Like a Trailer for the Best Movie Ever

The new ad for IMAX was shot fully in IMAX—the first commercial to ever do so—and it will get you crazy hyped on movies. From science fiction to fantasy to western, this 60-second spot is like a tribute to tropes. It’s pretty damn epic. You’ll end up spending this movie binge-watching everything from Deadpool to Crouching Tiger, Hidden Dragon.

You can even see how they made the wild and radical.

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