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Smart Golf Shoes Are Coming to Fix Your Slice

The internet of things will not be limited to a wifi-connected thermostat or refrigerator. It will also improve your golf game. Just launched on Kickstarter, Iofit is a new brand of smart golf shoes that provide instant feedback about your swing.

Since a solid swing is as much about balance and weight transfer as it is about keeping your head down and your left arm straight, Iofit shoes have a sensor incorporated into the footbed that can detect subtle changes in weight and posture. That data is then delivered to a mobile device in real-time via Bluetooth to allow a golfer to analyze swing metrics such as tempo and weight shift.

Golfers are always looking for new ways to improve their game. Some are the real deal, many are gimmicks. And some, like Bubba Watson’s jetpack golf cart, are gimmicks we wish were the real deal. It remains to be seen which category the Iofit shoes fall into. The company began its life as an internal project at Samsung before being spun off into an independent entity. Iofit also plans to use its technology in fitness shoes.

While the Kickstarter campaign just launched today, the shoes are not expected to deliver until February 2017. The middle of winter isn’t exactly when most people are thinking about their golf equipment, but since most Kickstarters don’t ship until long after their projected date, perhaps the Iofits will arrive just in time for spring when golfers are ready to break out the clubs again.

The early bird price on the shoes is $189, while the standard retail price will be $399. For comparison, Nike’s most expensive golf shoe, the Flyknit Elite retails for $270.


Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada and Instagram at @justin_tejada.

https://ksr-video.imgix.net/projects/2538123/video-688794-h264_high.mp4

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