While sneaker companies remain focused on courting athletes to wear their products (witness the recent defection of New York Knicks star Kristaps Porzingis from Nike to Adidas), another front is emerging in the battle for kicks dominance. Nike, Adidas, and other sneaker brands are now actively courting fashion designers for collaborations. John Elliott is the latest to formally align himself with the Swoosh.
Elliott, who has made a name for himself by creating elevated basics like hoodies, T-shirts, and sweatpants (which all happen to look great with sneakers), recently collaborated with Nike on a version of the LeBron Soldier 10. In keeping with Elliott’s minimalist aesthetic, the laceless high top features a mix of white and grey on the upper that combine to form a marble-like pattern near the ankle. The outsole of the sneakers glows in the dark, which will certainly make them stand out if you wear them out on a Saturday night. There is just one pop of color, a talon-shaped stretch of orange near the forefoot, and that is all the sleek sneakers need.
Models in Elliott’s fashion shows have long worn Nike sneakers, and the designer participated in the NBA’s first fashion show a couple years ago, so collaborating on a version of King James shoe made sense.
The sneakers will be releasing on November 10 to coincide with the opening of Nike’s new store in New York City’s Soho neighborhood.
Check out more images of the sneaker below.