London skate brand Palace has rapidly risen to a position of prominence in streetwear that is eclipsed only by the likes of Supreme. Calling Palace the second coming of Supreme isn’t a stretch. But while Supreme tends to be a bit more self-serious, Palace isn’t afraid to be irreverent and fun. For proof, one need look no further than its recent video in support of the Palace x Reebok collection that drops on July 9.
Starring Jonah Hill at his awkward best and featuring some of the most intentionally bad CGI effects, the video shows Hill (supposedly) inside Palace’s London store where he delivers epic lines such as:
“Let’s hang out and do some heelflips later.”
“Get wax, my grap [sic] tape, and whatever other trucks stuff I need.”
“You can get some of the fastest wooden decks on the market, or off.”
“…while having the most amazing sex with a rare white tiger on your birthday and it’s also his birthday as well.”
It also helps that the Reebok Club C and Classic sneakers that are part of the collab with Palace are worthy of the hype they are generating. Take a closer look at the sneakers below. They will launch at 9 a.m. BST at Palace’s London store on July 9 and at 11 a.m. EST online.