Kim Kardashian isn’t the only one who can break the internet. While he may not have shown off his shelf-like posterior, the other half of Kimye, Kanye West, sent the web into a tizzy when he stepped out in his new Adidas sneaker, the Yeezy 750 Boost, during Grammy weekend.
Kanye first appeared in the Yeezys at a pre-Grammy brunch hosted by Roc Nation on Saturday, and later wore them during his awards show performance of his new song “Only One.” (He also threw epic shade at Beck by walking onstage during his acceptance speech for Album of the Year, hilariously horrifying Jay-Z.)
Kim & Kanye arriving at the Roc Nation Pre-Grammy Brunch! (3) pic.twitter.com/yCGSTYFkW4— ForeverKardash (@KardashianOnly) February 7, 2015
Assuming this is the final production version of the Yeezy 750 Boost, they look very similar to the samples that were revealed last November when a fellow passenger snapped a picture of Kanye reviewing the shoes on an airplane. The sneakers have a strap across the top of the foot, that was a signature of Kanye’s previous Nike collaborations. There is also a zipper along the outside that allows you to put them on without undoing the laces.
According to the Adidas Confirmed app, the public will have its first chance to purchase the shoes during NBA All-Star Weekend this week in New York City. But those in Kanye’s inner circle already secured their pairs.
Kardashian posted a photo to Instagram on Saturday evening of sneaker boxes destined for the likes of Jay Z, Sean Combs, Kylie Jenner, Big Sean, and others.
Based on Kardashian’s hashtag, #ThisFirstRunIsAsizeTooBig, sneakerheads might want to pick up a smaller size than they’re used to.
By Sunday night, those lucky enough to receive a pair from ‘Ye himself, were posting detailed shots of the sneakers across social media.
Virgil Abloh, the designer behind Off-White, captured the scene in Kanye’s dressing room minutes before his “Only One,” performance and everyone had on their Yeezy 750 Boosts.
Rapper Ibn Jasper was with Kanye on Saturday and posted some of the most detailed images that have emerged thus far.
Reaction to the shoes on Twitter was mixed, which is not surprising given the polarizing nature of Kanye and his previous sneaker designs.
Those yeezy boost look so comfortable 😩 I need a pair— Joe Prich (@Prichy_59) February 9, 2015
I WILL concede that the Yeezy Boost is probably the ugliest shoe I’ve ever seen.— Helen Cooper (@helenjosephine) February 9, 2015
It will be interesting to see how widely Adidas releases this shoe. Kanye’s sneakers with Nike were extremely limited and he has said that he would like more people to be able to own a pair of his first Adidas model. The All-Star Weekend release should provide some clues.