When Calvin Klein launched his 1993 Obsession fragrance campaign, it was like a nuclear bomb had gone off and its stark, minimalist aesthetic courtesy of famed fashion photographer Mario Sorrenti is still being both spoofed and emulated to this day.
But what the campaign will most be remembered for is introducing the world to a stunning 18-year-old elfin waif named Kate Moss. The genesis of the legendary shoot is also the stuff of legend.
Moss and Sorrenti were dating at the time, and rather than pair Moss with a scantily-clad male model, Klein had the lovers travel to a secluded island minus the usual team of handlers that tend to tag along on major campaign shoots. Instead, Moss and Sorrenti spent 10 days camping, taking photographs and (we assume) having hot, passionate sex on the beach. The result: an honest and authentic depiction of romance at its most nascent and exhilarating stage.
To mark the release of the latest iteration of Obsession for Women—Raf Simons’ first fragrance at the helm of Calvin Klein—the fashion house released never-before-seen outtakes from the monumental shoot. “I suppose you could say we were obsessed by Obsession,” Simons told WWD. “If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss.”
We know the feeling. Watch the never-before-seen shots from the original Obsession campaign below.