What better way to promote and sell a clothing line than to wear practically none of it? No, seriously, it’s genius. Katy Perry has teamed up with Moschino, led by her buddy and creative visionary Jeremy Scott, for the brand’s new ad campaign and it certainly does not disappoint. Katy posted five different Moschino ads to her Instagram yesterday, sporting different colourful outfits in each one. Which one got the most likes? Yep, you guessed it: the one above where she’s wearing practically nothing.

Here are the other posters, which are nothing to sneeze at either. The whole ad campaign is incredible. Katy looks fantastic, the clothing looks fun and futuristic and like someone Will.I.Am. dreamt about last night, and judging by the amount of likes on each picture, I’m not the only one enjoying them.

KATY x MOSCHINO #2

A photo posted by KATY PERRY (@katyperry) on

KATY x MOSCHINO #4

A photo posted by KATY PERRY (@katyperry) on

KATY x MOSCHINO #5

A photo posted by KATY PERRY (@katyperry) on

KATY x MOSCHINO #6

A photo posted by KATY PERRY (@katyperry) on

KATY x MOSCHINO #3

A photo posted by KATY PERRY (@katyperry) on

❤THE FACE OF MOSCHINO❤️

A photo posted by KATY PERRY (@katyperry) on