Kendall Jenner is definitely one of the top Kardashian affiliates we have kicking around lately. But her star will doubtless be tarnished after the premiere of a baffling Pepsi commercial that sees the model leave a photoshoot (unprofessional!), join the most anodyne protest in history and then give a Pepsi to a cop. The cop, who is there to protect the city against a group carrying signs reading “Join the Conversation,” smiles. Everyone smiles. Isn’t Pepsi great? Wow, what a product.
Seriously, this is the logical end of the latest trend in corporate marketing: the idea that companies are good now. Anyone that’s seen an ‘80s movie can tell you that corporations are, in fact, bad. That’s like the main messaging of every movie ever. Jeez.
Here’s the ad.
Unsurprisingly, Twitter was not kind.
Pepsi commercial where a dove leaves a riot cop’s hands and immediately explodes upon bein pelted by Randy Johnson throwin a can at 110 mph— Kris Dunn Respecter (@bIoach) April 4, 2017
We finally did it. We made content that looks the same with or without the “They Live” sunglasses https://t.co/oMb8mBaEGC— fake tzus (@suntzufuntzu) April 4, 2017
i am very unhappy to announce that i will no longer be protecting women on this website. fuck this pic.twitter.com/VlsEMclMQn— baby genius (@adultblackmale) April 4, 2017
When the cops come and you only got Coca-Cola in the fridge pic.twitter.com/GWWO67bkMm— Ira Madison III (@ira) April 4, 2017
If they only would have given the cops a Pepsi.. pic.twitter.com/gu1axy5Egv— Karen Civil (@KarenCivil) April 4, 2017