It’s been over a month since Kendall Jenner’s tone deaf Pepsi ad united the internet in a chorus of disdain and mockery. Turns out people don’t really like the appropriation of protest iconography to sell cola. Though Jenner has yet to issue any kind of real mea culpa for the blunder, big sister Kim Kardashian came to Kendall’s defense during a recent appearance on Andy Cohen’s Watch What Happens Live.
After host Andy Cohen asked Kardashian about the controversy, the reality star showed off the crisis management skills she’s honed from years of putting out her family’s many fires.
“[Kendall] totally understood at the end of the day, and she felt really awful for it.” Kardashian said. “She just wants to move on from it.”
Her response was a perfectly-crafted bit of PR wizardry, painting Kendall as a sympathetic victim. When she was asked about her own thoughts about the commercial, Kardashian said that she only saw it after the backlash erupted, and that her perspective had already been tainted. Kardashian finished by saying that Jenner’s intentions were in no way malicious. Jenner, Kardashian assures, would “never mean for anyone to perceive anything in a negative way.“
Well, duh. The last thing Jenner wants is to tarnish her reputation as an influencer, which can earn her up to $400,000 per Instgram post. But Jenner’s Teflon brand has become somewhat vulnerable after she followed the Pepsi fiasco with the disaster that was Fyre Fest. After endorsing the doomed music festival on social media, Jenner didn’t apologize for duping fans into emptying their bank accounts for a cheese sandwich (her fellow influencer gal pal Bella Hadid, did.)
Instead, she deleted all evidence of Fyre festival from her accounts, and went back to showing us how fabulous her life is. If we apply the three strikes and you’re out rule to Jenner’s product endorsements, she’s got one left until we should all hold her accountable. Hopefully she’ll figure things out before then.
Watch Kardashian’s appearance below.